Challenge
Macula's jigs have a genuine point of difference, the patented Easy Tie Eye. The storefront needed to explain it in seconds and make four jig series easy to browse and buy, on a desktop or a phone.
Portfolio · Design & build
Websites, apps and AI tools for growing businesses.
We design and build websites, storefronts, custom apps and AI-powered tools for businesses of every kind, built to scale as you grow. Outdoor and recreation brands are a specialty.
- Small businesses
- Retail & ecommerce
- Service businesses
- Manufacturers
- Clubs & nonprofits
- Outdoor & recreation
Quick AI Check, $49 See what your site and AI tools say about you. Sample: Full Scan · Sample: Quick AI Check.
What we do
Built for your business. Built to scale.
From local shops and service companies to manufacturers, clubs and nonprofits, we design, build and run the digital side of growing businesses: websites, storefronts, AI-powered tools and custom apps, on scalable cloud hosting and databases that grow with you. Outdoor and recreation brands are a specialty.
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Website Design & Builds
Fast, mobile-first sites that scale with your business.
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Redesigns and new builds for brands, shops, clubs and nonprofits, designed around your products or services and how your customers buy. See the Macula Tackle redesign and the MN Made Outdoors site below.
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Ecommerce & Shopify Storefronts
Storefronts that sell your products and grow with your catalog.
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Shopify storefronts that explain what makes your product different, organize the lineup clearly and make checkout easy on any device. Built so adding new products, series and colors stays simple as you grow.
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AI-Powered Tools & Automation
Smarter content, product data and workflows, powered by AI.
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AI agents and chat assistants that answer customers, book appointments, take quotes and follow up, plus AI-assisted content, product data and product descriptions. We also automate the busywork: scheduled reports, inbox handling and everyday workflows, so your team spends less time on repetitive tasks as the business scales.
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Custom Apps & Web Features
Connected owner apps, communities and tools built around your customers.
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Connected owner apps for physical products, customer and owner communities, classifieds and listings boards, booking-first layouts for service businesses, and fitment and quote request flows. Each one is built on scalable cloud infrastructure, so it can start small and grow with your user base.
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Website & Business Audits
Clear, client-ready reports on speed, SEO, security and competitors.
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We review your site's performance, SEO, HTTPS and security, and mobile experience, then compare it with your competitors. You get a polished PDF report with prioritized, plain-English fixes you can act on or hand to your team.
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Digital Growth, SEO & Content
Get found by the right customers, and keep growing.
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SEO and content strategy that helps the right customers find you, plus a consistent social presence that matches your site. A clear plan you can scale up as your brand and audience grow.
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Scalable Hosting & Ongoing Care
Cloud hosting and databases that grow with your business.
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Fast, secure hosting on Netlify with Supabase databases when your site or app needs data, ready to scale as traffic grows. We also handle domains, DNS, business email setup and monthly maintenance so everything keeps running.
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Have a project in mind?
Tell us about your business and where you want to grow.
Get in touch info@icesignal.net or call 906-999-0265
Pricing
Flexible rates that fit a small business.
We know how typical IT and agency pricing works: high hourly billing, long contracts and surprise fees. It keeps a lot of small businesses stuck with outdated websites and tools. We do it differently. We price each project to fit your budget and where your business is today, with straightforward quotes and no long lock-in.
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Clear upfront quotes
You know the cost before work starts. No surprise invoices.
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Phased builds
Start with what you need now and add features as you grow.
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No long contracts
One-time fixes, and monitoring that runs month to month.
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Flexible arrangements
Payment plans, or a trade or barter where it makes sense for both of us.
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Start here · $49
Quick AI Check: Website & AI Compatibility Scan
$49
A Website & AI Compatibility Scan: what ChatGPT and Google say about your business, every problem found, all your scores and plain-language steps to fix each one. By email within 2 business days.
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Step 1
Fix-Up Package
$1,000–$3,000
I make the fixes from your report: page titles and descriptions, structured data (schema), FAQ pages AI can quote, reviews setup, speed and mobile fixes, Google Business Profile cleanup and correcting wrong info about you online. One-time, with a clear quote before any work starts.
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Step 2
AI Monitoring
$99–$199/mo
Monthly checks of what the major AI tools say about you, fixes for new errors as they appear, and a short, readable monthly report. Month to month, no long contract.
Also available: website redesigns and new builds, custom apps, and AI tools built for your business. Quote on request. Use one step or both. Payment plans are available.
Selected work
Project 01
Macula Tackle
Website redesign for a fishing tackle brand on Shopify
- Industry
- Fishing tackle
- Platform
- Shopify
- Scope
- Layout · Branding · Mobile
Approach
Lead with the product story: a bold hero for the Easy Tie Eye, the lineup organized by jig series, a simple visual on fishing it horizontal or vertical, and a color picker. All of it wrapped in a dark, high-contrast look with condensed headlines and a bright accent color.
Result
A focused storefront that puts the brand's signature feature front and center, presents the full lineup clearly and works as well on a phone as it does on a desktop. It's live now at maculatackle.com.
On the homepage: Easy Tie Eye hero · Jig series · Rigging explainer · Color picker · Tackle boxes · Retail locations
Project 02
MN Made Outdoors
New website for a Minnesota fishing club
- Industry
- Fishing club & tournaments
- Platform
- Custom static site on Netlify
- Scope
- Brand site · Team registration · Results
Challenge
MN Made Outdoors had a strong community, with about 5K anglers and friends following on Facebook, but no website of its own. Club details, results and sign-ups lived in posts that scroll out of sight.
Approach
A fast, custom static site on Netlify that puts the whole club in one place: the mission, how the fishing club works, youth & community, a record book of results, a past events timeline and contact, plus a 2027 team registration form.
Result
The club went from Facebook-only to its own home at mnmade.net, with online team registration for the 2027 season. It's live now.
On the site: Mission · How the club works · Youth & community · Record book · Past events · 2027 registration · Contact
Have a business that deserves a better website?
Tell us about your business, what you offer and where you want to go. We'll get back to you personally.
Start a projector email info@icesignal.net · call 906-999-0265